Create incentive ads Once you have caught the attention of prospective students, you need to entice them to click on the ad. Send a strong, compelling message that speaks to them immediately to persuade them that your school is the right one for them. Finally, encourage them to discover your establishment or bring them to your open house with call-to-action buttons. They will lead them to your school's website or to a specific landing page, such as a JPO registration form. With this (non-exhaustive) list of advice, you According to the latest BVA survey for Mappy , 55% of traders have a website or wish to create one.
As for Facebook Pages, 53% of merchants have one or wish to create one. French consumers are increasingly using the Internet in their purchasing journey, whether fax list for information research or for the purchase itself. Even though your website is only a showcase site, it offers you Web-to-Store business opportunities that should not be overlooked. Google facilitates your visibility on its search engine, in particular with its "Google My Business" business listings. A novelty has recently been deployed: the possibility of creating a mini-site from Google My Business.
The Web-to-Store: a dual interest for consumers and merchants 89% of buyers say they are interested in Web-to-Store. As a reminder, this consists of doing research on the Internet before going to make a purchase at a physical point of sale. By research, we mean looking for information on the products and services offered by the company (prices and promotions, characteristics, reviews, Click & Collect, etc.), but also practical information on the company itself ( location, phone number, etc.). If your showcase site is regularly updated, these are possible in-store sales. It is therefore very important to be visible on the Internet.